Savta
Product Design
Bloom
A wellness app concept designed to help users build healthy habits without the pressure of streaks or guilt. The focus was on creating a supportive, judgment-free experience.
Process
Research & Discovery
Conducted 8 user interviews to understand pain points with existing wellness apps. Found that 70% of users felt guilty when missing streaks, leading to app abandonment.
Ideation & Wireframing
Created low-fidelity wireframes exploring different approaches to habit tracking without punitive mechanics. Tested 3 concepts with users.
Visual Design
Developed a calming visual language using soft colors, rounded shapes, and encouraging micro-copy. Every interaction was designed to feel supportive.
Prototyping & Testing
Built interactive prototype in Figma and conducted usability testing with 5 participants. Iterated based on feedback about onboarding flow.
Outcome
The final design received positive feedback from users and instructors. Users reported feeling less anxious about tracking habits and more motivated to return to the app after breaks.
Other work